As part of a freelance project, Freitag commissioned me to redesign the F-aker. A souvenir that visitors receive and assemble themselves during the factory tour at the headquarters in Zurich. Inspired by Tetris, the cubist elements made of the famous colorful truck tarps come together in a playful and varied way, always forming the iconic F-logo.
Client: FREITAG
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Process
As part of a freelance project, Freitag commissioned me to redesign the F-aker. A souvenir that visitors receive and assemble themselves during the factory tour at the headquarters in Zurich. Inspired by Tetris, the cubist elements made of the famous colorful truck tarps come together in a playful and varied way, always forming the iconic F-logo.
Client: FREITAG