• Lorenz Noelle Design Studio
  • Works
  • Information
  • Lorenz Noelle Design Studio
  • Works
  • Information
 Strap TV is a bold reinterpretation of the television as a sculptural object, merging advanced technology with minimalist design. Developed in collaboration with Samsung and ECAL, under the supervision of Erwan Bouroullec, this concept by Lorenz Noelle transforms the conventional TV into an elegant centerpiece. With a simple yet striking strap system, the design emphasizes flexibility and aesthetic clarity, challenging the boundaries between home technology and contemporary furniture.
 Close-up of colorful Samsung-branded straps in black, yellow, blue, and grey, designed for the Strap TV project by Lorenz Noelle in collaboration with Samsung and ECAL, supervised by Erwan Bouroullec.

Strap TV for Samsung x écal

The Strap TV is a portable television for the lifestyle series from Samsung. The strap gives the television a casual character and opens up endless possibilities for taking it to different places and hanging it up.

Collaboration with Sarah Hossli and Samuel Lodetti
Exhibited at New Horizon écal CH
Photography by Samuel Lodetti
Supervision by Prof. Augustin Scott de Martinville and Erwan Bouroullec

2020

 Strap TV is a bold reinterpretation of the television as a sculptural object, merging advanced technology with minimalist design. Developed in collaboration with Samsung and ECAL, under the supervision of Erwan Bouroullec, this concept by Lorenz Noelle transforms the conventional TV into an elegant centerpiece. With a simple yet striking strap system, the design emphasizes flexibility and aesthetic clarity, challenging the boundaries between home technology and contemporary furniture.
 Close-up of colorful Samsung-branded straps in black, yellow, blue, and grey, designed for the Strap TV project by Lorenz Noelle in collaboration with Samsung and ECAL, supervised by Erwan Bouroullec.

Strap TV
Samsung x écal
2020

The Strap TV is a portable television for the lifestyle series from Samsung. The strap gives the television a casual character and opens up endless possibilities for taking it to different places and hanging it up.

Collaboration Sarah Hossli and Samuel Lodetti
Supervision by Prof. Augustin Scott de Martinville and Erwan Bouroullec

Lorenz Noelle Design

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0157 3837 5016

The studio is active in various fields, ranging from industrial design of everyday objects to furniture design and exhibition projects. 

Ambright

Selected works
Design Lead
Ambright, DE
2023 – present

Pyramid

Pyramid
Side table
Dennismaass, DE
2024

Round Tray

Round
Tray
Dennismaass, DE
2023

Triangle vase
 Triangle Vase series by Lorenz Noelle Design: 3D-printed biopolymer vessels in staggered heights, creating angular silhouettes on a neutral backdrop.

Triangle
Vase
Dennismaass, DE
2023

PICTO
 PICTO-Kollektion für Micasa: Wohnaccessoires und Kleinmöbel mit Piktogramm-Designs von Josef Müller-Brockmann, inspiriert vom visuellen Informationssystem der SBB aus den 1980er Jahren. Die Kollektion umfasst Haushalts- und Alltagsgegenstände wie Kissen, Taschen, Spiele und Behälter in Blau, Rot und Gelb, die an Verkehrsschilder und Orientierungssymbole angelehnt sind.

PICTO
Collection
Micasa, CH
2023

Grow Clothing Rail

Grow
Clothes rail
Curve Lab, UK
2022

Pin Mirror
 Pin Mirror by Lorenz Noelle Design: Textured cork surface with matte mirror inset, demonstrating hybrid pinboard-reflective functionality. Mounted on white wall with visible grain.

Pin Mirror
Self-initiated project
2022

Faker

Faker
Souvenir
FREITAG, CH
2022

Forest

Forest
Exhibition
AHEC, USA
2021

Munich stool

Munich stool
Foolding stool
Pals, DE
2021

Be on the way

Be on the way
Footwear
Diploma M.A. x écal
2020

Window-TV

Window TV
Television
Samsung x écal
2020 

Strap TV

Strap TV
Television
Samsung x écal
2020

Virtual Train Ride
 Designed by Lorenz Noelle for Swiss Federal Railways (SBB) and ECAL, Virtual Train Ride redefines the passenger experience. This motion design project blends digital landscapes with real-time travel, transforming train windows into immersive, dynamic displays. By combining advanced technology with storytelling, the installation enhances the journey and reimagines how we experience motion and space.

Virtual Train Ride
Video installation
SBB x écal
2019

Nocturnal Garden

Nocturnal Garden
Lighting installation
Ville de Lausanne x écal
2019

Leaf

Leaf
Salad servers
ECAL MADE
2018

Fraenzchenklein

Fränzchen Klein
Crib
Franz der Bettenbauer, DE
2018

evalurun

Evalu.run
Running sensor
Evalu, DE
2017

Re-Wickerwork

Re–Wickerwork
Winter garden armchair
Diploma B.A. x MUAS
2016

Münchner Hocker

Münchner Hocker
Folding stool
Self-initiated project x MUAS
2016

NTG

NTG
Readymade
Junkster x MUAS
2016

Biography

Lorenz Noelle (*1992) studied art in high school where he discovered his passion for design. 
In projects, Noelle searches for the essence of form through a reduction to the essentials. The works embody contemporary values based on a careful research of the context, a respectful use of materials and his practical approach. His creativity leads him to collaborate with a variety of international clients.

2021
Working on freelance projects.

2020
Completed a masters in product design at ECAL University of Art and Design in Switzerland, studying under Anniina Koivu, Kim Colin, Augustin Scott de Martinville, Erwan Bouroullec and others.

2018
Collaborated with Thomas Lischke Industrial Design in Munich, working mainly for start-ups.

2016
Graduated with a bachelor´s degree in industrial design from the Department of Design at the Munich University of Applied Sciences.

2014
Worked at Jehs+Laub in Stuttgart, Germany.

Instagram

Contact

Lorenz Noelle Design
Lindwurmstr. 30, München, DE
VAT No.: DE341705577 
mail@lorenz-noelle.com
0049 1573 8375 016

Imprint

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Ambright

Selected works 
Ambright, DE

2024

Pyramid

Pyramide Side Table
Dennismaass, DE
2024

Round Tray

Round Tray
Dennismaass, DE
2023

Triangle vase
 Triangle Vase series by Lorenz Noelle Design: 3D-printed biopolymer vessels in staggered heights, creating angular silhouettes on a neutral backdrop.

Triangle Vase
Dennismaass, DE
2023

PICTO
 PICTO-Kollektion für Micasa: Wohnaccessoires und Kleinmöbel mit Piktogramm-Designs von Josef Müller-Brockmann, inspiriert vom visuellen Informationssystem der SBB aus den 1980er Jahren. Die Kollektion umfasst Haushalts- und Alltagsgegenstände wie Kissen, Taschen, Spiele und Behälter in Blau, Rot und Gelb, die an Verkehrsschilder und Orientierungssymbole angelehnt sind.

Picto
Micasa, CH
2023

Grow Clothing Rail

Grow clothes rail
Curve Lab, UK
2022

Pin Mirror
 Pin Mirror by Lorenz Noelle Design: Textured cork surface with matte mirror inset, demonstrating hybrid pinboard-reflective functionality. Mounted on white wall with visible grain.

Pin Mirror
Self-initiated project
2022

Faker

Faker souvenir
FREITAG, CH
2022

Forest

Forest exhibition
AHEC, USA
2021

Munich stool

Munich folding stool
Pals, DE
2021

Be on the way

Be on the way footwear
Diploma M.A. x écal
2020

Window-TV

Window TV
Samsung x écal
2020 

Strap TV

Strap TV
Samsung x écal
2020

Virtual Train Ride
 Designed by Lorenz Noelle for Swiss Federal Railways (SBB) and ECAL, Virtual Train Ride redefines the passenger experience. This motion design project blends digital landscapes with real-time travel, transforming train windows into immersive, dynamic displays. By combining advanced technology with storytelling, the installation enhances the journey and reimagines how we experience motion and space.

Virtual Train Ride video installation
SBB x écal
2019

Nocturnal Garden

Nocturnal Garden lighting installation
Ville de Lausanne x écal
2019

Leaf

Leaf salad servers
ECAL MADE, CH
2018

Fraenzchenklein

Fränzchen Klein crib
Franz der Bettenbauer, DE
2018

evalurun

Evalu.run running sensor
evalu, DE
2017

Re-Wickerwork

Re–Wickerwork winter garden armchair
Diploma B.A. x MUAS
2016

Münchner Hocker

Münchner Hocker folding stool
Self-initiated project x MUAS
2016

NTG

NTG readymade
Junkster x MUAS
2016